Dallas Free Press joins The Trust Project to rebuild trust in news media
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What is trustworthy news?
That’s the major question driving the work of The Trust Project. Their answer? “News that is accurate, accountable and ethically produced.But how do we know?That’s what the Trust Project is about.”
Dallas Free Press is thrilled to be part of The Trust Project’s Phase VII cohort. Studies show us that trust in news media is at a historic low, so our small local newsroom wants to do our part to rebuild trust and dispel misinformation and disinformation.
Our team already works hard to earn the trust of South Dallas and West Dallas neighbors, through consistent presence and deep listening. Working with The Trust Project allows us to formalize those grassroots efforts and make our work transparent by adding the project’s 8 Trust Indicators to our website.
Our work is still in progress. Please join us for coffee this Wednesday morning, 9-10:30 a.m., at the West Dallas Multipurpose Center so we can learn more about why you trust certain sources of news and information over others, and how local media can earn your trust.
You don’t need to RSVP, but we’d love to know you’re coming!
Thank you, and see you soon!
Keri Mitchell, Dallas Free Press founder + executive director
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Keri Mitchell has spent 20+ years as a community journalist, including 15 years dedicated to community and civic journalism at Dallas’ Advocate magazines. She launched Dallas Free Press in early 2020 with the belief that all neighborhoods deserve reporting and storytelling that values their community and holds leaders accountable.
Mitchell says she is energized by “knowing our work is making an impact — listening to people, telling their stories with strong narratives paired with compelling data that leads to change. I also love spending time in our neighborhoods and with our neighbors, learning from them and working to determine how journalism can be part of the solution to their challenges.”
Mitchell is proud to be the winner of multiple awards during her journalism career including: Finalist in Magazine Feature Reporting (2018) and Finalist in Magazine Investigative Reporting (2017) from Hugh Aynesworth Excellence in Journalism, Best Feature Story (2011) from Texas Community Newspaper Association and Best Magazine Feature (2011) from Dallas Bar Association Philbin Awards.
Areas of Expertise:
local government, education, civic issues, investigative and enterprise reporting
Location Expertise:
Dallas, Texas
Official Title:
Founder + executive director
Email Address:
keri@dallasfreepress.com
