About Us

Dallas Free Press Logo.

For the people.
With the people.

Our nonprofit journalism amplifies voices in disinvested Dallas neighborhoods and explores solutions to our city’s systemic inequities.

Award-winning journalist Keri Mitchell, who spent 15 years dedicated to community and civic journalism at Dallas’ Advocate magazines, launched Dallas Free Press in early 2020 with the belief that all neighborhoods deserve reporting and storytelling that values their community and holds leaders accountable.

Outdated news business models prevent this, however. Advocate’s business model, for example, is based on advertising dollars. Magazines are delivered to front doors in four Dallas neighborhoods for free, and digital content is available online to anyone wanting to read it. The problem with this model is that reporting and storytelling are limited to communities where advertisers want to spend money to reach the wealthiest residents of the city. Subscription models face a similar dilemma; content is catered to people willing to pay for subscriptions.

A nonprofit model allows for a return to journalism for its intended purpose — public service. The focus of Dallas Free Press is to enable community journalism efforts in Dallas news deserts, starting with South Dallas and West Dallas, and also to build a local journalism collaborative to tackle complex civic issues.

Media partners

Dallas Free Press’ collaborative partners include:

Dallas Weekly, a trusted news source for the city’s African-American audiences with a legacy that reaches back into the Civil Rights Era

Advocate magazines, founded in 1991 to tell neighborhoods’ unique stories in ways that resonate with neighbors and make an impact in those communities

KERA, Dallas’ NPR affiliate, which led a statewide effort to form a public radio collaborative with Texas’ four largest stations

Editorial independence

We subscribe to standards of editorial independence adopted by the Institute for Nonprofit News:

Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue. Acceptance of financial support does not constitute implied or actual endorsement of donors or their products, services or opinions.

We accept gifts, grants and sponsorships from individuals and organizations for the general support of our activities, but our news judgments are made independently and not on the basis of donor support.

Our organization may consider donations to support the coverage of particular topics, but our organization maintains editorial control of the coverage. We will cede no right of review or influence of editorial content, nor of unauthorized distribution of editorial content.

Our organization will make public all donors who give a total of $5,000 or more per year. We will accept anonymous donations for general support only if it is clear that sufficient safeguards have been put into place that the expenditure of that donation is made independently by our organization and in compliance with INN’s Membership Standards.

Board of directors

Sam Gillespie, retired real estate investor, former City of Dallas Board of Adjustment member

Steve Kenny, Dallas native, former Dallas Morning News editor, New York Times senior editor

Louisa Meyer, retired BP accounting manager, longtime Dallas ISD advocate and volunteer

Carol Toler, Advocate contributor, community journalism expert

Dallas Free Press is actively seeking board members who are deeply involved in the neighborhoods we serve: South Dallas and West Dallas.

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