Exposing our bias

As a nonprofit news organization, Dallas Free Press is strictly nonpartisan, but we aren’t completely objective. We are unabashedly biased toward the two neighborhoods we cover — South Dallas and West Dallas — and the voices of the people who live in them.

Our six-part editorial strategy centers around this bias and our commitment to community, civic and solutions-oriented journalism:

  1. Community assets: Too many stories told about South Dallas and West Dallas focus on crime and blight. We’re not going to sugarcoat the problems, but we want to highlight the good news that doesn’t receive enough coverage.
  2. In-depth civic projects: It takes time and attention to dig deep into problems and unearth solutions. Our community journalism will inform the topics we choose to tackle, and we’ll work with experienced journalists and collaborative partners to tell these stories well and widely.
  3. Step-by-step toolkits: What’s the rezoning process, and how can I make my voice heard before a decision is made? How do I obtain the title to my property so I can apply for home repair funds or tax discounts? We’ll partner with community organizations on complicated issues on like these to provide visually graphic, easy-to-understand, printable resources.
  4. How to make your government work for you: What do your tax dollars pay for, and are you getting the biggest bang for your buck? We’ll examine everything from the perks of a library card to home beautification options.
  5. Neighborhood events and resource maps: Where can I get tested for COVID-19 or pick up a free bag of fresh produce? What’s happening in my neighborhood this month? We’ll provide online and printable resources that will also be shared via our social media and text messaging platforms.
  6. Explainers: We know you’re tired of the he-said, she-said stories. We are too. When political issues pop up, what you want to know is how the issues impact you, your family and your neighbors. We’ll ask the questions and find the answers.

Dallas Free Press currently is a one-woman operation made possible by community partners, talented interns and experienced freelancers. We’re fundraising toward being able to hire reporters dedicated to South Dallas and West Dallas, as well as data journalists.

We’re open to ideas from South Dallas and West Dallas neighbors, pitches from local freelancers, and suggestions for community partners on our toolkits. Send them to executive director Keri Mitchell.